There’s no doubt about it. Artificial intelligence (AI) is reshaping how brands engage with their audiences, analyse data, and optimise marketing strategies. But how exactly can AI enhance your digital marketing game, and why should you trust Primal to guide the way? Let’s find out! AI in Digital Marketing AI is fast becoming a vital […]
Amazon OpenSearch Service provides automated hourly snapshots as a critical backup and recovery mechanism for customer data. These snapshots serve as point-in-time backups that you can use to restore your OpenSearch domains to a previous state, helping to ensure data durability and business continuity. While this functionality is essential, it’s equally important that the snapshot […]
Saudi Arabia announced AI development deals with four leading U.S. technology firms, chip companies NVIDIA and AMD, networking company Cisco and cloud platform Amazon Web Services. The partnerships were formed through the kingdom’s Public Investment Fund’s AI subsidiary, HUMAIN. With Nvidia, HUMAIN will build a projected capacity of up to 500 megawatts of AI infrastructuure […]
ZDNET Here we go again. A zombie news story that should have been laid to rest last January has risen from the grave and is walking among us again. The original story In case you missed the original story, here’s a recap: Last January, dozens of tech-focused news sites reported that the free upgrade from […]
We have mentioned that many businesses are being influenced by AI technology. The cryptocurrency marketing industry is among them. The crypto currency industry is changing significantly and the way new crypto startups market their businesses is changing almost as quickly. These changes mean that the strategies that worked a year ago no longer deliver the […]
Better decision-making, innovation, and compliance all hinge on one common factor: trusted data. And today, we’re working with more data than ever. But here’s a fundamental challenge that many organizations face – and one I’ve encountered in countless conversations with customers: they don’t fully understand what data they have, let alone whether they can trust […]
(Titima Ongkantong/Shutterstock) Neo4j this week launched Aura Graph Analytics, a new offering designed to lower the barrier to using powerful graph algorithms. Neo4j says Aura Graph Analytics is a serverless service that brings 65 graph algorithms to bear on data wherever it resides, including relational databases, all the major clouds, as well as Databricks and […]
As organizations consolidate analytics workloads to Databricks, they often need to adapt traditional data warehouse techniques. This series explores how to implement dimensional modeling—specifically, star schemas—on Databricks. The first blog focused on schema design. This blog walks through ETL pipelines for dimension tables, including Slowly Changing Dimensions (SCD) Type-1 and Type-2 patterns. The last blog […]
Introduction: The Data-Driven Imperative In 2025, the digital economy is operating at an unprecedented speed and complexity, and data has become its most valuable currency. Organizations are under pressure to extract actionable insights from massive, rapidly growing data volumes. The success of digital transformation strategies now hinges on the ability to engineer data flows that […]
An IAM role, Glue-execution-role, in the consumer account, with the following policies: AWS managed policies AWSGlueServiceRole and AmazonRedshiftDataFullAccess. Create a new in-line policy with the following permissions and attach it: { “Version”: “2012-10-17”, “Statement”: [ { “Sid”: “LFandRSserverlessAccess”, “Effect”: “Allow”, “Action”: [ “lakeformation:GetDataAccess”, “redshift-serverless:GetCredentials” ], “Resource”: “*” }, { “Effect”: “Allow”, “Action”: “iam:PassRole”, “Resource”: “*”, […]