Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur, you understand this dynamic well: credentials open doors, but character closes deals. College admissions work the same way. A perfect GPA and test scores don’t get a student into an Ivy League school. They get the application opened. From there, it’s emotional intelligence, […]
Eight years after Nibre’s MotherVR mod put basic VR support in Alien: Isolation, a different modder is attempting to complete the job with a full overhaul. Read on for our first impressions of the GRAND-MotherVR Mod. When shown at E3 in 2014, Creative Assembly’s Alien Isolation had a VR mode that could be accessed with […]
I am back in Italy after another interesting trip to China. You may have read some of my experiences with Chinese XR devices in my previous articles (like this one), and you will read a lot more in the next few days (e.g. be prepared for my review of the Play For Dream MR headset!). […]
In a twist that promises to make the inevitable Palmer Luckey documentary even more dramatic, Palmer Luckey’s military tech company Anduril has now officially partnered with Meta to build “the world’s best AR and VR systems for the US military.” Luckey founded Oculus in 2012, the company whose Rift headset was the spark that rebooted […]
Cosmetics brand e.l.f. (eyes, lips, face) is acquiring Hailey Bieber’s Rhode, the skin care brand the model and entrepreneur launched in 2022. The deal is worth $1 billion, according to a press release. “We can’t wait to bring Rhode to more faces, places, and spaces. From day one, my vision for Rhode has been to […]
When asked about PS VR2 games in development, Sony’s Insomniac Games responded “We do not have plans for this.” The response came on X, and the context of the question was an Insomniac post welcoming summer interns. UploadVR has reached out to Sony to confirm that this means Insomniac is not working on a PlayStation […]
I’m back in Italy, after my two-week trip to China (where I had a troubled story with my Quest). I’m happy to be back eating pasta, but I will miss the small restaurants with delicious Asian food that I had close to my place in Shenzhen. Now I’m staying a bit here, and then, as […]
![[Industry Direct] V-Nova Invites PC VR Users to Experience Next-gen VR Movie Format](https://i0.wp.com/roadtovrlive-5ea0.kxcdn.com/wp-content/uploads/2025/05/v-vnoa-immersix-presenz-id-4.jpg?w=1920&resize=1920,1080&ssl=1 "[Industry Direct] V-Nova Invites PC VR Users to Experience Next-gen VR Movie Format")
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Opinions expressed by Entrepreneur contributors are their own. In retail, the concept of customer experience (CX) is typically framed through a consumer-facing lens — think loyalty apps, curbside pickup or influencer-driven TikTok campaigns. But the real transformation of CX in the post-pandemic era isn’t happening in apps or ads. It’s happening in the unglamorous trenches […]
Our latest XR News Roundup is live, bringing you more stories from last week. Across gaming, this week’s Creature Feature had plenty of reveals with new games like Crossings, Deadly Delivery and Adepts Arena, alongside updates on Laser Dance, Maestro and more. Dungeons of Eternity gave us a first look at PC VR gameplay, Zombie […]