In the ever-evolving crypto space, where fresh tokens and projects launch daily, standing out is no easy feat. That’s why many turn to airdrops—distributing free tokens or unique NFTs—as a way to spark interest and draw in users. But why has this approach become so popular? And what’s fueling its rapid rise? Let’s dive in.
What Does Airdrop In Crypto Mean?
A crypto airdrop is a promotional tactic where blockchain projects send free tokens straight to users’ wallets to spark interest and expand their community. In most cases, users only need to perform basic actions—such as following a social media account or spreading the word.
These giveaways typically take place ahead of an Initial Coin Offering (ICO), giving the project a head start by building hype, drawing in early supporters, and generating traction before the token becomes publicly tradable.
How Do Crypto Airdrops Work?
Airdrops can be conducted using several different methods:
- Minimum Balance Requirement: Tokens may be automatically distributed to wallets that hold a minimum balance of another specific crypto asset. For example, a project might send tokens to any wallet address containing 0.1 BTC or more.
- Blockchain Snapshots: Some projects capture a “snapshot” of the blockchain at a particular date and time. Users who held eligible balances at that precise moment are then considered qualified to receive the airdrop.
- Claim-Based Airdrops: Users can sometimes receive airdrops with no specific prerequisites simply by actively claiming them.
Regardless of the method, the core objective of any airdrop is to increase adoption and engagement. The platform determines which method to utilize based on its strategy for encouraging users to interact with the airdropped tokens.
What are the Types of Airdrops?
| Type of Airdrop | What are They |
| Standard Airdrops | Interested participants can avail Standard Airdrops by showing interest through the project’s official media handles |
| Bounty Airdrop | Users must perform simple tasks to win a Bounty Airdrop |
| Holder Airdrop | Getting a Holder Airdrop depends on the existing Crypto assets that a user owns |
Standard Airdrop
This represents the most straightforward type of airdrop, where individuals express their desire to receive tokens, often by registering on the project’s website or Twitter page. For the majority of these airdrops, participants simply need to provide their wallet address.
These “no-strings-attached” airdrops are highly favored by users due to the absence of any prerequisites, essentially offering free crypto tokens. However, given their popularity, the quantity of tokens distributed via this method is typically limited. Consequently, users may need to participate in a lucky draw or be randomly selected to receive these highly sought-after tokens.
Bounty Airdrop
Unlike basic airdrops, this method requires users to complete specific tasks. These tasks are typically straightforward and focus on engaging with the project’s community. For instance, you might need to sign up for project updates, follow their social media channels, or actively participate in their online forums.
While these tokens aren’t entirely “free” in the same way as standard airdrops, as you invest either your time or some level of personal information, this method still provides a viable path to earning tokens you’re interested in.
Holder Airdrop
This airdrop method is contingent on users holding a specific amount of another crypto token. In some cases, holding a particular token might simply signify an active crypto user. However, this strategy is most frequently employed when a crypto project introduces a new coin and aims to reward its loyal, long-term supporters who already possess older tokens from the same ecosystem.
A prime example of this is when Yuga Labs, the creators behind the Bored Ape Yacht Club (BAYC), airdropped a new token called “Mutant Serum” to all existing holders of BAYC NFTs. This new token then interacted with their held NFTs to generate an entirely new type of NFT known as the Mutant Ape Yacht Club (MAYC).
How to Get Crypto Airdrops?
You can discover upcoming crypto airdrops by following various websites or Twitter accounts dedicated to announcing them. This provides a reliable method for staying informed about current and future opportunities that might interest you, allowing for prior research into a project before committing to sign up for an airdrop.
The process for receiving an airdrop is typically simple: you provide your wallet address and any other requested relevant information when you register. If the project selects you to receive tokens, the airdropped coins are automatically deposited into your wallet without requiring any further action on your part.
Airdrop Crypto Scams
Types of Airdrop Scams
- Phishing Attack – Sometimes, malicious actors may announce fake airdrops that lead to fraudulent websites. Entering your information on such websites may give scammers access to your crypto wallet and lead to you losing your funds.
Read more: What is a Phishing Attack in Crypto?
- Dusting Attack – In a dusting attack, scammers send a very small amount of funds to your account in a token of their choice. They then track the transaction activity of your wallet to try and break your privacy and find the wallet owner’s personal information.
How To Avoid Airdrop Scams?
- Always be wary of any random funds added to your wallet. If you have not signed up for any airdrops then this random addition may be a scam.
- Do your own research on any project or company before linking your account for an airdrop.
- Never share your seed phrase or private keys with anyone online.
- Some scams may ask you to send a small amount of crypto to their account to qualify for an airdrop. Legitimate airdrops will never require any tokens from you to complete the airdrop.
- Try creating a new account to accept airdrops. Keeping your primary account separate may help you diversify your risk.
- Always double check offers which promise “Earn free Crypto” or “Win free Crypto”.
Read more: What are Crypto Scams?
Can You Make Money From Crypto Airdrops?
You usually cannot make a lot of money through crypto airdrops. These airdrops are only intended to increase public awareness of the token as a marketing strategy. Therefore, the amount you receive during the airdrop is very small.
Crypto Airdrop Pros and Cons
| Pros | Cons |
| Enables users to be part of an exclusive club | Some airdrops can pose security threats to user information if users link their accounts to websites with malware |
| It is a great way to increase outreach and awareness of a newly released Crypto token | Exclusive airdrops may be beyond the reach of ordinary investors in some cases |
| Rewards users who have been contributing to a project. For example, the creators of the Bored Ape Yacht Club airdropped tokens called “Mutant Serum” for holders of BAYC NFTs | Some Airdrops may be difficult to sell because of lack of liquidity |
Are Crypto Airdrops Safe?
Participating in airdrops is generally safe—as long as you research the project thoroughly before connecting your wallet or taking part. Staying vigilant and well-informed is key to protecting both your assets and your personal data.
Final Thoughts
Crypto airdrops are now a popular way for emerging projects to gain exposure and onboard early users. By handing out free tokens in exchange for basic actions—like joining a community or following social channels—projects spark early engagement and momentum. Some airdrops even come with added bonuses, such as special roles or perks. However, not every airdrop is trustworthy, so it’s crucial to do your own research before jumping in.
Disclaimer:
Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. Each investor must do his/her own research or seek independent advice if necessary before initiating any transactions in crypto products and NFTs. The views, thoughts, and opinions expressed in the article belong solely to the author, and not to ZebPay or the author’s employer or other groups or individuals. ZebPay shall not be held liable for any acts or omissions, or losses incurred by the investors. ZebPay has not received any compensation in cash or kind for the above article and the article is provided “as is”, with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information.
